01Acquisition and engagement

Attract audiences.
Connect every conversation.

Attribute each registration to its campaign, channel or agent link; launch engagement experiences and gather inquiries from several channels to assign them to your team. Payment management is still in development.

ZLead on laptop, ZCRM on phone and ZPayment on tablet

02From question to follow-up

From campaign to result.

  1. Attract players

    Attract new players.

    Measure which campaigns generate registrations.

    CampaignRegistrationLearning
  2. Bring support channels together

    Handle inquiries from the channels your players already use.

    Centralize messages from the web widget, Instagram, Facebook and WhatsApp to organize them and assign them to your team.

    Web widgetSocial mediaAssignment
  3. Payments in development

    Get ready for new payment options.

    Payment management is still in development. Current financial processes are handled separately.

    In developmentPayment methodsFinance
  4. Measure results

    Improve your campaigns.

    Compare clicks and registrations by channel.

    AttributionResultsOptimization

03Source and engagement

Which campaigns are bringing in registrations?

Compare where registrations come from.

Compare the related campaign, channel or agent link.

Campaign journeyZLead
01Source
02Landing
03Registration

See which campaign, channel or agent started each journey.

Keep players engaged after registration.

Invite players to join competitions and predictions with free points.

PredictorFree points
01Event
02Prediction
03Points

Participation uses free points, not betting money.

04A journey that's hard to measure

Losing track of which invitations turn into registrations?

Follow the journey from campaign to registration and engagement.

ZL

Invite from every channel.

Tell campaigns and agent links apart.

Make the next step easy.

Present the experience and make registration easy.

Registration source 03

Social02IG / Ads
Agent03Link 08
Direct04Organic

Clarify where each registration came from.

Compare social, agent links and direct traffic.

Apply the configured conditions.

Bonuses follow the conditions configured in BackOffice.

Keep players engaged after registration.

Invite players to predictions and competitions with free points.

+10Free points

05Acquisition and engagement

Struggling to know which campaigns bring registrations?

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